Throwing Sheep in the Boardroom by Matthew Fraser and Soumitra Dutta

Th book examin how power is shift Inflatable Tunnel insid the organis from vertic top-down hierarchi to horizont networks. The Enterpris Web 2.0 model is base on de-centralis collabor and open innovation.

"Power is shift from execut C-suit to employe cubicles."

through "Web 2.0",Thi book is more than just about the power of onlin network it is about how they. ar transform our lives.

which brought the print word to the masses,"A The Economist put it Societi is in the earli phase of what appear to be a media revolut on the scale of that launch by Gutenberg in 1448 . The Renaiss revolution. empow collect action that trigger the Reform and help shape the condit that led to the emerg of capit and modern nations."

manag method and bureaucrat cultures." Thi book describ these new dynam under the head of Market 2.0,Web 2.0 threaten "to sweep awai old busi models. Enterpris 2.0 and Democraci 2.0.

Market 2.0 - Custom can dis-intermedi market gatekeep and transact directli with suppliers.

increas productivity,Enterpris 2.0 in the workplac promis to revitalis organis by har collect intelligence. "Power is shift from execut C-suit to employe cubicles." The potenti upsid is enhanc collect knowledge. greater innov and ultim improv profits.

to the peopleDemocraci 2.0 - Both John McCain and Barrack Obama were collect "friends" on their Facebook profil dure the campaign in 2008. Thei understood that power is move awai from polit organisations..

social media threaten to destabilis entrench hierarchies,But the posit spin on Web 2 .0 overlook a power human instinct: the fear factor. In highli structur organisations. challeng exist arrang and shake thing up.

motiv by like mind conservatism,Mani governments. have ban access to MySpac and Facebook. Not onli to their employe but to their entir populations. China s state censor routin monitor and block access to the Internet.

which is why bold talk of Web 2.0 implement often hit familiar roadblocks.Web 2.0 tool have not benefit from widespread buy-in from most corporations. "Knowledg share is a nifti manag concept in the real world peopl behav accord to their basic surviv instincts. And most senior manag know if you share knowledg you surrend power."

Th good new is that some forward look CEO ar alreadi tune out the paranoia and focus on the busi case around strategi that leverag social media. Thei will want to know the return on invest but the truth is that corpor have no choice.

Statu and Power ISP . The author argu that "Identiti is be disaggregated,Th book is divid into three parts. Identity. Statu is becom democratis and Power is becom diffuse."